Search Engine Optimization

Organic | Keyword Analysis | Optimization

Search engine optimization is the process of optimizing your web presence to be displayed on search engine’s including Google. We use the most tried and true White Hat practices to ensure your business shows up at the top ranks of searches for your business name and associated keywords.

Search engine optimization increases your exposure and boosts you to the top of rankings ahead of your competition. It’s not enough to merely have a web presence if nobody can find it! Make your valuable online content worthwhile today by giving it the exposure it deserves.

Note: We use White Hat practices which may take longer to show results, but are ethical in nature and approved by Google and all major search engines. Other firms may use Gray Hat or Black Hat practices which will often increase the speed with which your site is ranked highly but may also be unethical and/or against the policies of major search engines. In the long run, these other methods can have serious long-term negative effects on your site.

How We Do It:

Step 1: Gather information on the competition. It’s critical to see where you are in the rankings and to set goals for where you want to be in the future.

Step 2: Keyword analysis. Decide upon which keywords you want to and can ethically target. Likelyhood of success and time of results should be well thought out and documented.

Step 3: Implement technical revisions on your web presence. We’ll go through your website and other web presences and optimize them to be featured for various keywords on your site. This includes editing meta-data as well as verifying site content is both readable for consumers as well as search engines.

Step 4: Revise. The rules are constantly changing and so is the web. It’s natural to see your rankings follow natural ebbs and flows but to stay on top, you must proactively manage your rankings.