In Google’s latest move to dominate the internet it has rolled out a new update. This update varies its search algorithm once again. The purpose is to allow its spiders to quickly crawl the web. In turn, these spiders will save webpages and return them to you based on keywords.
This sounds just like what it did before, correct? Wrong. It’s fitting that this is a ‘new’ release. I say fitting because Hummingbird is all about fresh content. Now, more than ever before, NEW content helps a website get ranked.
The theory goes that if content is old it must be outdated. Nobody likes outdated material. Everyone is searching for the latest information.
Take the example of Rejuvenation Health & Wellness who specializes at plastic surgery in Franklin, TN. While surgery largely remains the same, techniques and processes used will change. A website that is new is much more likely to give you the latest plastic surgery methods. This in turn is more desirable information to the patient.
Think even further and a page with the doctor’s experience is even better new. If the page is newly updated it shows the the doctor may have added new experience, continuing education or perhaps learned a new skill. Maybe breast implants in the Franklin, TN area give the practice an added benefit so that you can go to one locally experienced doctor in many different areas.
In short, the new Hummingbird update offers a lot of fresh perspective to users. It also makes sure that websites stay on their toes. Whether your business does plastic surgery or builds mufflers is inconsequential. There is always something new and interesting to update. That is what will get you to the top.
