Will You Marry Dave?

I have never met Dave. You probably haven’t either. Yet Dave I know that Dave is a an older, single gentleman and brother of the Alpha Epsilon Pi fraternity. He is youthful in appearance and attitude and looking for someone to settle down with in San Diego, ideally. So how do I know all of this?

Dave Subsidizes Offline with Online

Wife WantedThere’s only so much you can say or do in an advertising space. To catch people’s attention you need something big and catchy, which usually doesn’t lend itself to extra details. That’s why Dave chose to draw people’s attention with these ads around the Watertown, MA area and direct their attention to the web for more information.

The web is an excellent resource for additional details and information. Don’t overload your print ads. Make the catchy and simple to drive further engagement online.

Multiple Engagement Points

After I saw Dave’s ad on the back of his Jeep, I snapped a photo to remember the web address and visited the website when I got home. In this way, I have interacted with his ad in three different ways – saw it in print, captured and viewed it on my camera, and went to his website – thus increasing its recall. The more that users intact with your ad and see your campaign, the more likely they are to remember your brand and solicit its goods and services.

Unique and Genuine

Dave’s campaign was unique. It caught my eye because it was simple, stood out, and was a unique twist on “dating websites” that currently dominate online encounters. Dave didn’t decide to just settle on a traditional dating site, but created and advertised his own in a way nobody else was doing. This will set him apart from a large crop of other bachelors and gain him recognition by a non-smoker, ethnically diverse woman (hopefully)!

His ad was genuine and his website was simple. He may not know the most about how to build a website, but he understands genuine marketing. And he knows how to drive engagement. Hopefully soon, he’ll be driving his Jeep to the wedding as well.

Written by

David is an avid social entrepreneur and Boston sports fanatic. He founded Diversified Data Technologies way back in 2009 and stuck around to see it grow. His party quarks include unnecessary dancing and being an overly hospitable host. When looking, he can be found capturing the twitterverse at @DLanphear, being professional on LinkedIn, or bouncing around town with Foursquare.

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