Apparently, Trekkie Monster was wrong. The internet is for more than just porn. If you’ve seen the Broadway musical Avenue Q, then you surely know that a recurring theme asks just what the internet is good for. Fortunately for us, the internet can be used for a great many things. One such thing is email.
In fact, Avenue Q is great at email and promoting itself. Just take a look at their latest email campaign:
Let me walk you through what they did there:
- Used a great looking layout and color scheme that reflects the theme of the show.
- They didn’t put too much content in their pictures, and broke up text into multiple easy-to-read sections with headings
- They provided a call to action — entering the contest.
- They used the email marketing channel as a way to cross-promote their social media channel by asking users to submit their entries on Facebook.
- They crowdsourced their own marketing efforts by encouraging fans to make promotional materials for the show.
- The creation of videos force the fans to be interactive with the brand
Wow! That’s a lot of great work. And it’s not something that was that genius or hard to do. Your business can do it too. And if you need help, you can always ask us how.
