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Hootsuite Analytics SUCKS

A partial list of Hootsuite Modules

A partial list of Hootsuite Modules

Hootsuite Analytics Pricing

Hootsuite Analytics Pricing

Today marked a big day. Hootsuite finally improved its analytics to integrate all aspects of its social platform into one nicely designed report. No longer do you have to go to google analytics to check your clickthroughs from Twitter. It’s in the report. You don’t have to check twitter counter to get your trends analysis and friends counts. It’s in the report. You don’t have to pull Facebook Insights data from a separate location. It’s in the report. The only problem is, it’s not all in the report.

The catch here is that while Hootsuite offers all of these great reporting tools, they limit how many you can use. You see, Hootsuite has broken down its analytics of Facebook, Twitter, Owly Links and even Google Analytics into separate modules. Each reporting module allows you to see a certain function. For instance in Twitter there is a module to view how a keyword is trending over time (15 points) and a plot graph of twitter followers on aggregate (30 points). For Facebook you can get a gender summary of those who like your page (5 points, no support for personal accounts) or compare daily likes (30 points). But these all come at a cost.

The Hootsuite points system is what really messes up such a good thing. As a paying Pro User I would expect to be given unlimited access to this data. Seeing as much of the data can already be pulled either directly from its sources (Facebook insights can be pulled right from Facebook) or through a third party (ie Twitter Counter), it shouldn’t be hard to re-package and distribute. I guess it is. As a pro user, i only get 50 points. Sucks, right? And each additional point is $1 per month. So if I wanted to, say, plot a graph of twitter followers on aggregate from twitter and compare daily likes on Facebook, I would have to pay an extra $10 per month. That’s double what I pay for the pro version altogether!

2 Modules, and $10 more a month. It’s absolutely unbelievable. Especially when other platforms may charge slightly more for membership but offer many of the same analytics for free! I thought Hootsuite was a deal before, but now they’re just a ripoff. I’m about to give SproutSocial a spin.

Disclaimer: I am a paying Hootsuite customer on the $5.99/mo Pro Account plan. I have never been given anything but a tweet by either Hootsuite or SproutSocial.

Written by

David is an avid social entrepreneur and Boston sports fanatic. He founded Diversified Data Technologies way back in 2009 and stuck around to see it grow. His party quarks include unnecessary dancing and being an overly hospitable host. When looking, he can be found capturing the twitterverse at @DLanphear, being professional on LinkedIn, or bouncing around town with Foursquare.

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