Pop Star Justin Beiber, who recently cut his hair
Every so often, you accumulate so much junk that some of it just has to go. Those old sneakers you loved so much? Gone. How about that rare Arabian artwork that’s been boxed up in the basement for 20 years? Sold. Your hair? Well, don’t get rid of it all, but it may need a trim.
Just like in the real world, your online presence needs a good trimming every now and then. Sometimes you can accumulate so much stuff that it just bogs you down and gets overwhelming. It happens to us all. So pick a day to set aside to clean up your web presence. Those landing pages that nobody actually lands on? Get rid of them or revise them. That twitter account you setup but never used? Get rid of it until it can actually add value to users. Those keywords you analyzed three years ago? Throw out the bad ones and get some new ones.
Sometimes we get so attached to ideas or services, but we don’t have the time or resources to execute them. It’s better to have a clear, concise, and minimalistic approach than to spread yourself too thin and convolute your message. So make it easier for yourself and your customers and clean up shop. Not only physically, but virtually too!
In the long run, this will end up saving your business money. You’ll save time by axing tools that aren’t working or aren’t in use at all. Some subscription services you may find are now out of date, and upgrades may even be cheaper than your present costs. Save the money and reallocate these resources to better market or run your business and increase the amount of leads you generate. Think of this cleanup as an opportunity to increase efficiency and squeeze waste. Though online services are free, they can be costly if they aren’t kept up. So get rid of the stuff you don’t want or use, and reallocate your funds to places more worthwhile.
…or you could just have us come in and do it for you. That’d make things just too easy, wouldn’t it? Share your ideas for cutting costs in the next few months! What will you do to save some money and regularly trim waste?
