The Social Stakeout

So maybe you own your business name online, or a close derivative. This is a no brainer in today’s world of e-commerce and online recognition (if you don’t still, see us after class). But have you ever considered owning your own name online? In today’s growing world, it is critical to differentiate yourself from the pack — and with the likelyhood that someone else out there also possesses your name, it may be in your best interest to own yourself.

I think it’s pretty safe to assume that the internet isn’t going away anytime soon. This network of information continues to grow and more and more people continue to be plugged in, and in more places. This means that information growth is huge and it is easy to get barried in the mess. That is why it is crucial to begin building a foundation for your online self. It all begins with a domain name that closely resembles your own name. This is critical for SEO (Search Engine Optimization) purposes as the URL (the thing followed by “www.”)  heavily influences your search rankings on Google, Bing, and the likes.

If you want to be found online (and trust us, you do), you had better start building a sound foundation now. Today’s offline relationships are being resumed online and vice versa thus building and growing the amount of contact and information available. But what if the information that a potential employer, a boss, or even a potential client finds about you isn’t really you — but someone else with your name? Well, that can be both embarassing and damanging. It could cost you the job, the client, or maybe even a friend.

So start building your online home. Start with owning your name as a domain name. If it’s already taken, try adding your middle initial or your middle name. Still taken? Cator your site to who you most want to see it. For instance, my resume is posted at, while all of my social networks are the prominent focus of my more casual The point is to own you, or a part of you online and to link it to other interesting facts about you. YOU want to be the most prominent source about YOU. After all, you’re your own best representative. Now take control of your reputation online and start building a solid foundation today.

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David is an avid social entrepreneur and Boston sports fanatic. He founded Diversified Data Technologies way back in 2009 and stuck around to see it grow. His party quarks include unnecessary dancing and being an overly hospitable host. When looking, he can be found capturing the twitterverse at @DLanphear, being professional on LinkedIn, or bouncing around town with Foursquare.

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  1. […] sure to also choose a strong, descriptive URL because search engines will use text in your web address to find results as well. This, combined […]

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