Blogging is a form of social media that is used and often abused. When consumers hop on the web for insight, they’re looking for quick and easy text. It’s a great way to build up thought leadership, but in order for this to be achieved, your audience must first actually read your post.
So just what will get you that edge you need for readability? Follow these 5 rules to retain and entertain your readers!
- Keep it simple – don’t write verbose essays, make sure the entry is quick and easy to understand
- Know your audience – remember who you’re targeting: potential customers and consumers looking for general knowledge. Do not use jargon specific to the industry. Write in a way that an 8th grader can understand.
- Include a minimum of 2 visuals – visuals not only make the text look less wordy, but they also catch people’s eye.
- Space it out – Separate your entries into paragraphs and do it often. Breaking up the text will make the entry appear easier to read and it will keep the reader’s attention.
- Make your point –Don’t ramble and go off on tangents. Each entry is made for a purpose so state your case and do it quick or you’re going to lose the reader.
Blogs should never be a pain to read, especially when they’re providing great thought leadership insight to their readers. Engage your readers, don’t put them to sleep! Now get out there and start blogging the right way!
