SEO Basics: Content and Links

While the methods are complex (incorporating hundreds of factors and using complex algorithms to filter and rank), the purpose of search engines are simple: to provide a list of the most applicable sites for a given search term. Be it Google, Yahoo, Bing, or another search engine, the top criteria on which pages are evaluated is the same. Follow these quick tips to start optimizing your site:


  • You’ve probably heard or read it already: “Content is King”. Provided it is logically located, the more unique and relevant content your site has, the better. Search engines take into account the proportion of content to code on a site. Also be sure to use header tags to specify labels for content sections.


  • Both internal and external, links are a crucial component of any website. Internal links improve usability of your site and play a minimal role in SEO – primarily aiding search engine’s robots ability to crawl a site. External links (both incoming and outgoing) have a larger impact on site optimization. More external links (especially incoming) indicate the content of your site is valued by others and warrants a higher ranking in search results. Promote your site by exchanging links with your vendors, customers, and affiliates.

Interested in taking your site to the next level of optimization? Ask a DDT representative about our SEO packages or to obtain a free site analysis.

Written by

David is an avid social entrepreneur and Boston sports fanatic. He founded Diversified Data Technologies way back in 2009 and stuck around to see it grow. His party quarks include unnecessary dancing and being an overly hospitable host. When looking, he can be found capturing the twitterverse at @DLanphear, being professional on LinkedIn, or bouncing around town with Foursquare.

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